Special Projects and Partnerships:
I had the privilege to launch the world’s first Jaguar Suite. Overseen by Jaguar’s acclaimed Design Director, Ian Callum, the suite features specially-commissioned furniture, artwork and displays. The sleek design of the 1,832 square foot, two-bedroom apartment at Taj 51 Buckingham Gate alludes to both classic and contemporary Jaguar models, from the legendary 1960’s E-type to the state-of-the art C-X75.
Design Partnership with Beatrix Ong MBE
The critically acclaimed fashion designer created a limited edition of luxury slippers, available exclusively at Shangri-La Hotel, At The Shard, London. Featured in Financial Times Weekend “Worth It“ Section and Harper’s Bazaar “Fashion Find of the Day”.
Design Collaboration with Jackie JS Lee
The London-based Korean designer, who opens London Fashion Week, created a bespoke capsule collection of two silk scarves inspired by ‘East meets West’, sold exclusively at Shangri-La Hotel, At The Shard, London.
Festive Collaboration with Shanghai Tang
The Christmas tree of Shangri-La Hotel, At The Shard, London was designed by the pioneering luxury brand of Chinese chic, Shanghai Tang and included in Harpers Bazaar’s Best Christmas Trees of 2015.
Paul A. Young Royal Chocolates
Partnership with the UK’s leading chocolatier Paul A. Young to create an innovative range of entirely hand-made and natural fine chocolates, in celebration of the Queen’s 90th Birthday and her 63-year reign: 1950s Coronation – Scone Jam & Clotted Cream Chocolate; 1970s Silver Jubilee – Chocolate Cake & Darjeeling Tea; The Golden Jubilee – Crown Jewel Caramel; 90th Birthday – Gin & Tonic Truffle.
Shangri-La Cultural Salon
An exclusive series of sunset Q&A cocktail events with some of the most exciting names in the ‘East Meets West’ cultural scene. The aim was to introduce Shangri-La Hotel, At The Shard, London to the British arts and cultural elite by celebrating the brand’s Asian heritage, while raising funds for the hotel’s chosen London charity The Blackfriars Settlement.
Guests of honour included:
- Sir Paul Smith – Fashion Design
- Angelika Cheung – Editor of Vogue, China
- Jimmy Choo – Fashion Design
- Sir David Tang – Fashion and Philanthropy
- Beatrix Ong MBE – Fashion Design
- Edmund De Waal – Pottery
- Lady Ravynn Coxen – The Sacred Dancers of Angkor Wat (Cambodia)
- Eudon Choi – Fashion Design
- Jackie JS Lee – Fashion Design
- Carolyn Choa (Minghella) – Theatre
- Hiro Arakawa – Photography
- Tishani Doshi – Poetry
- Hanif Kureishi – Playwright
- Peter Popham – Journalism
Honours and Awards
The launch campaign of Shangri-La Hotel, At The Shard, London was voted in the top three Best Marketing Campaigns of the 2015 Catey Awards organized by The Caterer magazine annually.
Winner of 2003 Best PR Achievements – Starwood Hotels & Resorts Africa & Middle East Division (52 hotels)
Winner of 2003 UNICEF Ambassador of the Year Award – Starwood Hotels & Resorts Africa & Middle East Division for outstanding contribution to the Check Out For Children Program.