COMMUNICATIONS

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The View from Shangri-La Hotel, At The Shard, London
SHANGRI-LA HOTELS AND RESORTS

As a director of communications of Shangri-La Hotel, At The Shard, London I had the privilege to plan and execute the very successful PR launch of the brand’s first property in UK.

Amongst the numerous awards and recognition, the hotel was honoured in the 2015 Travel and Leisure IT List of the best new hotels on the planet as well as the 2015 Conde Nast Traveller’s Hot List of most exciting hotel openings around the world. The hotel opening was also documented in an hour long prime time feature on ITV, called Hotel In The Clouds.

The launch campaign of Shangri-La Hotel, At The Shard, London was shortlisted for the Caterer Magazine’s Best Marketing Campaign Award in 2015.

Shangri-La Barr Al Jissah Resort & Spa - Oman
Al Husn Beach at Shangri-La Barr Al Jissah Resort and Spa in Oman

I was also lucky to launch Shangri-La Barr Al Jissah Resort and Spa – the brand’s first resort in the Middle East in Muscat, Oman. The successful PR campaign placed the hotel in the 2007 Conde Nast Traveller Hot List of the 65 coolest new hotel openings in the world.

Hong Kong-based Shangri-La Hotels and Resorts is one of the world’s premier hotel companies, known for its hallmark ‘hospitality from the heart’, established over four decades.


STARWOOD HOTELS AND RESORTS

Between 2003 and 2006 I was Starwood’s Area Director of Public Relations for the Arabian Gulf, managing all media relationships and opportunities in Bahrain, Qatar & Oman.

Prior to that I was spearheading the marketing and public relations of the two Sheraton properties in Doha, Qatar.


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HONOURS AND AWARDS

The launch campaign of Shangri-La Hotel, At The Shard, London was voted in the top three Best Marketing Campaigns of the 2015 Catey Awards organized by The Caterer magazine annually.


Winner of 2003 Best PR Achievements – Starwood Hotels & Resorts Africa & Middle East Division (52 hotels)


Winner of 2003 UNICEF Ambassador of the Year Award – Starwood Hotels & Resorts Africa & Middle East Division for outstanding contribution to the Check Out For Children Program.