MARKETING

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TAJ HOTELS – LONDON

I managed all internal and external marketing and communications channels of the two Taj properties in London – St James’ Court, A Taj Hotel and Taj 51 Buckingham Gate Suites and Residences , the Spa at 51 and the F&B facilities, including the Michelin-starred Quilon restaurant. Responsibilities included public relations, advertising, e-commerce, events, collateral, sponsorships, partnerships, corporate social responsibility.

Quintessentially Indian in its fabric, Taj Hotels Resorts and Palaces are recognized the world over for delivering a unique flavour of hospitality that offers world-class refinement while remaining deeply rooted in its local heritage.


W HOTELS

As a director of marketing of W Doha Hotel & Residences, I launched W hotels’ first property in the Middle East in Doha, Qatar in 2009 by managing all internal and external communication channels for the 445 rooms, suites and residences hotel; two dining concepts by three star Michelin Chef Jean-Georges Vongerichten and New York’s signature Bliss Spa.

W Doha was honoured in the 2009 Conde Nast Traveler Hot List, featuring the best new openings around the world.

Born from the bold attitude and 24/7 culture of New York City, W Hotels has disrupted and redefined the hospitality scene for nearly two decades. The brand’s provocative design, iconic Whatever/Whenever service and buzzing Living Rooms create an experience that is often copied but never matched.


PARTNERSHIPS

The Jaguar Suite

I had the privilege to launch the world’s first Jaguar Suite. Overseen by Jaguar’s acclaimed Design Director, Ian Callum, the suite features specially-commissioned furniture, artwork and displays. The sleek design of the 1,832 square foot, two-bedroom apartment at Taj 51 Buckingham Gate alludes to both classic and contemporary Jaguar models, from the legendary 1960’s E-type to the state-of-the art C-X75.


Design Partnership with Beatrix Ong MBE

The critically acclaimed fashion designer created a limited edition of luxury slippers, available exclusively at Shangri-La Hotel, At The Shard, London. Featured in Financial Times Weekend “Worth It“ Section and Harper’s Bazaar “Fashion Find of the Day”.


Design Collaboration with Jackie JS Lee

The London-based Korean designer, who opens London Fashion Week, created a bespoke capsule collection of two silk scarves inspired by ‘East meets West’, sold exclusively at Shangri-La Hotel, At The Shard, London.


Festive Collaboration with Shanghai Tang

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The Christmas tree of Shangri-La Hotel, At The Shard, London was designed by the pioneering luxury brand of Chinese chic, Shanghai Tang and included in Harpers Bazaar’s  Best Christmas Trees of 2015.


Paul A. Young Royal Chocolates

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Partnership with the UK’s leading chocolatier Paul A. Young to create an innovative range of entirely hand-made and natural fine chocolates, in celebration of the Queen’s 90th Birthday and her 63-year reign: 1950s Coronation – Scone Jam & Clotted Cream Chocolate; 1970s Silver Jubilee – Chocolate Cake & Darjeeling Tea; The Golden Jubilee – Crown Jewel Caramel;  90th Birthday – Gin & Tonic Truffle.


Shangri-La Cultural Salon

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An exclusive series of sunset Q&A cocktail events with some of the most exciting names in the ‘East Meets West’ cultural scene. The aim was to introduce Shangri-La Hotel, At The Shard, London to the British arts and cultural elite by celebrating the brand’s Asian heritage, while raising funds for the hotel’s chosen London charity The Blackfriars Settlement.

Guests of honour included:

  • Sir Paul Smith – Fashion Design
  • Angelika Cheung – Editor of Vogue, China
  • Jimmy Choo – Fashion Design
  • Sir David Tang – Fashion and Philanthropy
  • Beatrix Ong MBE – Fashion Design
  • Edmund De Waal – Pottery
  • Lady Ravynn Coxen – The Sacred Dancers of Angkor Wat (Cambodia)
  • Eudon Choi – Fashion Design
  • Jackie JS Lee – Fashion Design
  • Carolyn Choa (Minghella) – Theatre
  • Hiro Arakawa – Photography
  • Tishani Doshi – Poetry
  • Hanif Kureishi – Playwright
  • Peter Popham – Journalism