How can AI search insights directly transform your Go-to-Market strategy?
In this strategic session of the Rankscale AI Summer Camp, Lora Kratchounova (CEO at ScratchMM) and Marta Warren (AI Brand Visibility Strategist) join Rankscale to show you how to move from AI visibility audits to high-impact revenue execution.
Inside this session, Lora and Marta break down why AI Optimisation (AEO) requires “marketing to LLMs” rather than treating AI search as traditional SEO. They explore how product marketing teams should own prompt development to capture grounded customer needs, how sentiment analysis informs sales battle cards and product direction, and how to balance brand measurement with pipeline revenue metrics.
Finally, they share practical frameworks for viewing your website as a counsellor for user answer journeys and aligning your entire organisation around AI search data.
👉 See the recording here: https://www.youtube.com/watch?v=aEOPfQNj-yI&t=35s
Video Chapters:
00:00: Introduction
02:36: What the Latest Research Says
07:52: Why AEO is your new GTM Lens
15:12: AEO and Brand Sentiment
18:55: AEO Prioritised Roadmap
22:38: AEO and ROI