BRAND VISIBILITY IN THE AI ERA
How can AI search insights directly transform your Go-to-Market strategy? In this strategic session of the Rankscale AI Summer Camp, Lora Kratchounova (CEO at ScratchMM) and Marta Warren (AI Brand Visibility Strategist) join Rankscale to show you how to move from AI visibility audits to high-impact revenue execution. Inside this session, Lora and Marta break …
Continue reading "From Audit to Action: How AI Search Feeds Into Your Go-to-Market Framework"
AI recommends many of the same London luxury hotels in English and Arabic. But the evidence behind those recommendations is surprisingly different. A few weeks ago, I argued that luxury brands cannot afford to treat Arabic AI discovery as an afterthought, so, I teamed up with Rankscale AI to test it. We ran 20 London hotel queries …
Continue reading "Why Arabic AI visibility needs its own PR strategy"
The reputation your client has on Google Maps isn't a listings problem anymore. It's a PR problem. The Scope Problem In my July column for PRmoment MENA, I look at why agencies still draw a hard line around "scope." Many treat OTA listings, review platforms, and Google Business Profiles as someone else's job. That line …
Continue reading "In the Middle East, “Not our scope” is becoming the costliest line in PR"
My June column for PRmoment MENA looks at a growing challenge for Dubai’s luxury hotel sector: how to stay visible when more travellers are using AI tools to research, compare and shortlist where to stay. The article argues that summer is not a quiet period for hotel PR teams. For UK travellers planning October half-term, …
Continue reading "What hotel PR teams should do before AI shortlists are shaped"
Ask three different AI assistants the same question: What are the best luxury resorts in the Maldives? You won’t get the same answer. Not just a different order - a different shortlist; different properties; different interpretations of what “best” even means. This is the visibility lottery. Visibility is no longer a position. It is a …
Continue reading "The Visibility Lottery: Why the Same Question Gets Different AI Answers"
Luxury brands no longer control the only story that shapes discovery. Learn why AI trusts verifiable proof across the open web, and what that means for visibility, PR and brand positioning.
Some luxury hotels are full, loved and commercially successful, yet still fail to appear in AI recommendations. Here’s why AI can’t clearly understand what makes them distinct.
I spent six months researching AI visibility tools with ScratchMM and co-authored this AI Visibility Buyer’s Guide, built with hands-on testing and founder insights, to help brands understand how AI assistants recommend them (and how to measure it).
Google's new AI features in Search can generate travel recommendations by collating information from various online sources rather than just big brands. This shifts the focus for hotels and travel brands to optimizing their presence in community-driven platforms to improve visibility in AI search.
The video explains how an AI Visibility Audit analyzes luxury hotel recommendations by platforms like ChatGPT. It highlights a luxury resort's 23% appearance rate in AI results, the role of trusted sources, the four-step audit process, and the concept of AI Engine Optimization (AEO), emphasizing its significance in driving bookings.
Authored for Scratch Marketing + Media, this framework outlines best practices for AI search optimisation, easily translated into action for luxury hotels to secure consistent visibility.
Caterer Middle East Magazine - Before they check your Instagram or Google Maps, today’s diners are asking tools like ChatGPT, Google Gemini or Siri: “Where can I get dinner with a sea view? What’s the best vegetarian place in Abu Dhabi?" Marta Warren gives a clear breakdown and practical advice on why AI matters to busy F&B teams.