Now, based near London, I am glad to help a diverse list of clients (ranging from luxury travel to game-changing tech companies) with compelling content, edits, marketing strategies and communications plans.
Scroll down for career highlights, which will give you an idea of my areas of expertise.
scratch marketing and media – BOSTON, US
Scratch Media and Marketing is a unique B2B tech consulting agency, delivering game-changing marketing and PR for game-changing companies.Their talented strategists, marketers and top creative minds are experts at simplifying really complex problems and delivering impactful results for pioneering tech companies and their innovations. I’m helping the Scratch marketing team with content edit and project management.
W HOTELS – DOHA, Qatar
Really proud to have launched W hotels’ first property in the Middle East back in 2009 as a director of marketing of W Doha Hotel & Residences in Qatar. Managed all internal and external communication channels for the 445 rooms, suites and residences hotel; two dining concepts by three star Michelin Chef Jean-Georges Vongerichten and New York’s signature Bliss Spa. W Doha was honoured in the 2009 Conde Nast Traveler Hot List, featuring the best new openings around the world.
TAJ HOTELS – LONDON, UK
Had the privilege to manage all internal and external marketing and communications channels of the two Taj properties in London – St James’ Court, A Taj Hotel and Taj 51 Buckingham Gate Suites and Residences alongside their Spa at 51 and numerous restaurants, including the Michelin-starred Quilon. Scope included public relations, advertising, digital, events, collateral, sponsorships, partnerships and corporate social responsibility.
The Jaguar Suite
Had the privilege to launch the world’s first Jaguar Suite. Overseen by Jaguar’s acclaimed Design Director, Ian Callum, the suite features specially-commissioned furniture, artwork and displays. The sleek design of the 1,832 square foot, two-bedroom apartment at Taj 51 Buckingham Gate alludes to both classic and contemporary Jaguar models, from the legendary 1960’s E-type to the state-of-the art C-X75.
The critically acclaimed fashion designer created a limited edition of luxury slippers, available exclusively at Shangri-La Hotel, At The Shard, London. Featured in Financial Times Weekend “Worth It“ Section and Harper’s Bazaar “Fashion Find of the Day”.
The London-based Korean designer, who opens London Fashion Week, created a bespoke capsule collection of two silk scarves inspired by ‘East meets West’, sold exclusively at Shangri-La Hotel, At The Shard, London.
The Christmas tree of Shangri-La Hotel, At The Shard, London was designed by the pioneering luxury brand of Chinese chic, Shanghai Tang and included in Harpers Bazaar’s Best Christmas Trees of 2015.
Shangri-La Cultural Salon
An exclusive series of sunset Q&A cocktail events with some of the most exciting names in the ‘East Meets West’ cultural scene. The aim was to introduce Shangri-La Hotel, At The Shard, London to the British arts and cultural elite by celebrating the brand’s Asian heritage, while raising funds for the hotel’s chosen London charity The Blackfriars Settlement.
Guests of honour included Sir Paul Smith – Fashion Design; Angelika Cheung – Editor of Vogue, China; Jimmy Choo – Fashion Design; Sir David Tang – Fashion and Philanthropy; Beatrix Ong MBE – Fashion Design; Edmund De Waal – Pottery; Lady Ravynn Coxen – The Sacred Dancers of Angkor Wat (Cambodia); Eudon Choi – Fashion Design; Jackie JS Lee – Fashion Design; Carolyn Choa (Minghella) – Theatre; Hiro Arakawa – Photography; Tishani Doshi – Poetry; Hanif Kureishi – Playwrigh and Peter Popham – Journalism.
Amongst the numerous awards and recognition, the hotel was honoured in the 2015 Travel and Leisure IT List of the best new hotels on the planet as well as the 2015 Conde Nast Traveller’s Hot List of most exciting hotel openings around the world. The hotel opening was also documented in an hour long prime time feature on ITV, called Hotel In The Clouds.
The launch campaign of Shangri-La Hotel, At The Shard, London was shortlisted for the Caterer Magazine’s Best Marketing Campaign Award in 2015.
I was also lucky to launch Shangri-La Barr Al Jissah Resort and Spa – the brand’s first resort in the Middle East in Muscat, Oman. The successful PR campaign placed the hotel in the 2007 Conde Nast Traveller Hot List of the 65 coolest new hotel openings in the world.
STARWOOD HOTELS AND RESORTS – Arabian Gulf
As Starwood’s Area Director of Public Relations for the Arabian Gulf, I managed all media relationships and opportunities in Bahrain, Qatar & Oman.
Prior to that I was spearheading the marketing and public relations of the two Sheraton properties in Doha, Qatar.
HONOURS AND AWARDS
The launch campaign of Shangri-La Hotel, At The Shard, London was voted in the top three Best Marketing Campaigns of 2015 at the UK’s prestigious Catey Awards, organized by The Caterer magazine annually.
Winner of 2003 Best PR Achievements – Starwood Hotels & Resorts Africa & Middle East Division (52 hotels)
Winner of 2003 UNICEF Ambassador of the Year Award – Starwood Hotels & Resorts Africa & Middle East Division for outstanding contribution to the Check Out For Children Program.
CONTENT CREATION AND EDIT
As an expert communicator and content creator, I am glad to help with compelling copywriting be it for a website launch, a landing page, a travel-related blog; social media content or an email campaign alongside formal press releases, biographies or other print marketing materials.
I’m equally savvy at editing technical texts and converting them into engaging user-friendly stories that we can all relate to and understand.
Some of the latest marketing and digital content I have produced is available here.