Your clients are asking about AI search. I make sure your agency has the answer.
I partner with PR and communications agencies to set up and deliver AI visibility services for their clients, specialising in luxury hospitality. You lead the relationship and pitch the offer. I build the service, run the work and join client calls to present the findings and recommendations.
Trusted by Hue & Cry, ScratchMM, Kimpton, Small Luxury Hotels of the World and Virgin Limited Edition.
Beautiful stories need findable facts™
Why AI Search is a Comms Problem
Muck Rack’s analysis of more than 25 million AI citations found that 84% come from earned media. When AI decides what to say about a brand, it reads coverage, reviews and third-party sources, the ground PR agencies already own. Your agency is better placed to win AI visibility than any SEO team. It just needs the service to sell.
How I Help
AI Search Service Partnership
I set up and deliver an AI visibility service your agency can sell, from A to Z: methodology, pricing, tools, prompt design, data interpretation and client presentations. Where SEO agencies tend to deliver dashboards full of data and generic recommendations, I deliver insight your team can act on. I understand how comms works and what a luxury brand needs protecting: its tone, its look and the story it has spent years building. At Hue & Cry, the agency pitches it. I deliver it.
Mastering PR in the AI Era
Practical workshops and masterclasses for agency and in-house teams that need to understand how AI is changing brand discovery, reputation and recommendation. Clear, non-technical and built around the work communications teams already manage. Delivered for Virgin Limited Edition, Carousel PR and Hue & Cry.
AI Visibility Audits
Most brands treat an AI audit as a scorecard. Run before a launch or repositioning, it becomes market intelligence: who already owns the space you want, which sources shape AI’s recommendations and how far today’s story is from the one you want to tell. Delivered for Kimpton and Small Luxury Hotels of the World.
Strategic AI Visibility Advisory
Ongoing senior support to turn AI visibility findings into action across PR, content, website copy, messaging and third-party signals: what to fix first, who owns it and how to keep improving.
What an AI Visibility Audit Revealed
A London luxury hotel was moving from traditional grandeur to modern, effortless luxury. The audit was commissioned to inform its new website copy. It ended up testing the whole strategy.
- 93% vs 1%. The hotel appeared in 93% of answers when guests asked about it by name, and 1% when they asked for a recommendation.
- “Grand” in two-thirds of descriptions. “Effortless” in 3%. AI understood the brand perfectly: the version it was trying to leave behind.
- 21%. The share of AI’s sources that came from the hotel’s own website. A new homepage alone would not move the other 79%.
Why Do Strong Brands Still Get Missed by AI?
Usually, it is not because the brand is weak. It is because the signals are.
Every brand has three truths: what it intends to say, what it has published and what AI extracts. When they don’t match, AI fills the gaps with what it can verify, and that is often a competitor. Key facts are buried, proof points are vague and important details are scattered across too many places.
My work closes the gap between the three, so AI recognises, trusts and recommends your client.
About Marta Warren
Twenty years launching and marketing luxury hotels, restaurants and spas for Shangri-La, W Hotels, Taj and Starwood across the UK, Europe and the Middle East. Then B2B tech marketing with Boston-based ScratchMM, where I co-led the launch of its AI Search Optimisation service and learned GEO by building it.
Most AI visibility specialists come from one world or the other. I bridge both: I know how to protect the tone of a luxury brand and translate it into the clear, verifiable signals AI systems trust. Monthly columnist for PRmoment MENA.