Marta Warren helps PR agencies, marketing teams and in-house communications teams understand how their brands appear in AI answers, where the gaps are and what needs to be strengthened.
For agencies, this means clearer client recommendations, stronger content strategies and a practical way to bring AI visibility into PR and communications work.
For in-house teams, it means understanding how AI sees your brand, what it trusts and what needs to be clearer across your website, earned media, reviews, third-party profiles and digital presence.
Start with a workshop, audit or advisory support, depending on where your team is now.
Beautiful stories need findable facts™
How I help
Mastering PR in the AI Era
Practical workshops and masterclasses for PR, marketing and communications teams that need to understand how AI is changing brand discovery, reputation and recommendation.
The sessions are clear, non-technical and built around the work communications teams already manage, including earned media, website copy, brand messaging, reviews, awards, profiles and third-party sources.
AI Visibility Audits
A diagnostic report showing how AI sees, describes and recommends your brand, where competitors are appearing instead and what needs to be strengthened.
The audit benchmarks your brand across relevant AI prompts, reviews the sources shaping answers and identifies the content, website and reputation signals that may be limiting visibility.
Strategic AI Visibility Advisory
Ongoing senior support to help teams turn AI visibility findings into practical action across PR, content, website copy, messaging and third-party signals.
Advisory support is useful when you already understand the visibility gaps and need help prioritising what to fix, who owns it and how to keep improving over time.
Why do strong brands still get missed by AI?
Usually, it is not because the brand is weak. It is because the signals are.
In many cases, the story is elegant but not explicit enough for machine interpretation. Key facts are buried. Proof points are vague or inconsistent. Important details are spread across too many places. The result is that AI has less confidence than it should. That is often where stronger but less refined competitors gain ground.
My work is about making sure the right signals are clear, credible and easy to retrieve.
About Marta Warren
Twenty years building brands in luxury hospitality – Shangri-La Hotels & Resorts, W Hotels, Taj Hotels, Resorts & Palaces and Starwood hotels across Europe, Australia and the Middle East – alongside B2B tech marketing experience with Boston-based ScratchMM, where I’m still learning how AI systems find, evaluate and surface content.
Most visibility consultants come from one world or the other. I bridge both – I know how to protect the tone of a luxury brand and translate it into the kind of clear, verifiable signals that AI systems trust.
Insights on AI visibility
- What PR agencies with hotel clients should be doing this summer for PRmoment MENA
- Why PR’s next critical skill is ‘Prompt Intelligence’ for PRmoment MENA
- Why some brands appear naturally in AI answers for PRmoment UK
- The Visibility Lottery: Same Question, Different AI Answers
- The Hotel that AI Can’t Find
- Your Brand Has Two Stories and AI only Trusts One
- Find the Right AI Visibility Platform for Your Brand for Scratch Marketing & Media
- The AI Visibility Buyers’ Guide for Scratch Marketing & Media
- When Google’s AI becomes Your Travel Agent on LinkedIn
- Practitioners’ Guide to Generative Engine Optimisation for Scratch Marketing & Media
- How AI Decides Where People Dine for Caterer Middle East magazine