CONTENT CREATION

I’m an expert communicator and content creator with an extensive international experience and a diverse client list including luxury hotels, resorts, spas, fine dining restaurants, travel, beauty, technology, even construction dispute experts.

Glad to help with compelling copywriting be it for a website launch, a landing page, a travel-related blog; social media content or newsletter and email campaigns. Equally savvy to write formal press releases, biographies or other print marketing materials.

Very good at editing technical texts and converting them into engaging user-friendly stories that we can all relate to and understand.

Some of the latest marketing and digital content I have created is available on my contently.com page here. Feel free to explore.

ABOUT ME

In my former life (and planet), I’ve travelled the world with a myriad of marketing and communications roles, opening luxury hotels, resorts, spas and Michelin-star restaurants.

I am proud to have successfully launched three North American brands in the Middle East (W Hotels, Bliss Spa and Jean-Georges Vongerichten in Doha, Qatar); and two Asian brands in Europe (Shangri-La Hotels & Resorts and Jiva Spa in London ).

Scroll down to see how, when and where.

COMMUNICATIONS

SHANGRI-LA HOTELS AND RESORTS – UK and oman

As a director of communications of Shangri-La Hotel, At The Shard, London I had the privilege to plan and execute the very successful PR launch of the brand’s first property in UK.

Amongst the numerous awards and recognition, the hotel was honoured in the 2015 Travel and Leisure IT List of the best new hotels on the planet as well as the 2015 Conde Nast Traveller’s Hot List of most exciting hotel openings around the world. The hotel opening was also documented in an hour long prime time feature on ITV, called Hotel In The Clouds.

The launch campaign of Shangri-La Hotel, At The Shard, London was shortlisted for the Caterer Magazine’s Best Marketing Campaign Award in 2015.

I was also lucky to launch Shangri-La Barr Al Jissah Resort and Spa – the brand’s first resort in the Middle East in Muscat, Oman. The successful PR campaign placed the hotel in the 2007 Conde Nast Traveller Hot List of the 65 coolest new hotel openings in the world.


STARWOOD HOTELS AND RESORTS – Arabian Gulf

As Starwood’s Area Director of Public Relations for the Arabian Gulf, I managed all media relationships and opportunities in Bahrain, Qatar & Oman.

Prior to that I was spearheading the marketing and public relations of the two Sheraton properties in Doha, Qatar.


the-cateys

HONOURS AND AWARDS

The launch campaign of Shangri-La Hotel, At The Shard, London was voted in the top three Best Marketing Campaigns of 2015 at the UK’s prestigious Catey Awards, organized by The Caterer magazine annually.


Winner of 2003 Best PR Achievements – Starwood Hotels & Resorts Africa & Middle East Division (52 hotels)


Winner of 2003 UNICEF Ambassador of the Year Award – Starwood Hotels & Resorts Africa & Middle East Division for outstanding contribution to the Check Out For Children Program.

MARKETING

 
TAJ HOTELS, resorts and palaces – UK

Managed all internal and external marketing and communications channels of the two Taj properties in London – St James’ Court, A Taj Hotel and Taj 51 Buckingham Gate Suites and Residences , the Spa at 51 and the F&B facilities, including the Michelin-starred Quilon restaurant. Responsibilities included public relations, advertising, e-commerce, events, collateral, sponsorships, partnerships, corporate social responsibility.

 


W HOTELS – Qatar

Launched W hotels’ first property in the Middle East back in 2009 as a director of marketing of W Doha Hotel & Residences in Qatar. Managed all internal and external communication channels for the 445 rooms, suites and residences hotel; two dining concepts by three star Michelin Chef Jean-Georges Vongerichten and New York’s signature Bliss Spa. W Doha was honoured in the 2009 Conde Nast Traveler Hot List, featuring the best new openings around the world.


PARTNERSHIPS

The Jaguar Suite

Had the privilege to launch the world’s first Jaguar Suite. Overseen by Jaguar’s acclaimed Design Director, Ian Callum, the suite features specially-commissioned furniture, artwork and displays. The sleek design of the 1,832 square foot, two-bedroom apartment at Taj 51 Buckingham Gate alludes to both classic and contemporary Jaguar models, from the legendary 1960’s E-type to the state-of-the art C-X75.


Design Partnership with Beatrix Ong MBE

The critically acclaimed fashion designer created a limited edition of luxury slippers, available exclusively at Shangri-La Hotel, At The Shard, London. Featured in Financial Times Weekend “Worth It“ Section and Harper’s Bazaar “Fashion Find of the Day”.


Design Collaboration with Jackie JS Lee

The London-based Korean designer, who opens London Fashion Week, created a bespoke capsule collection of two silk scarves inspired by ‘East meets West’, sold exclusively at Shangri-La Hotel, At The Shard, London.


Festive Collaboration with Shanghai Tang

The Christmas tree of Shangri-La Hotel, At The Shard, London was designed by the pioneering luxury brand of Chinese chic, Shanghai Tang and included in Harpers Bazaar’s  Best Christmas Trees of 2015.


Shangri-La Cultural Salon
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An exclusive series of sunset Q&A cocktail events with some of the most exciting names in the ‘East Meets West’ cultural scene. The aim was to introduce Shangri-La Hotel, At The Shard, London to the British arts and cultural elite by celebrating the brand’s Asian heritage, while raising funds for the hotel’s chosen London charity The Blackfriars Settlement.

Guests of honour included Sir Paul Smith – Fashion Design; Angelika Cheung – Editor of Vogue, China; Jimmy Choo – Fashion Design; Sir David Tang – Fashion and Philanthropy; Beatrix Ong MBE – Fashion Design; Edmund De Waal – Pottery; Lady Ravynn Coxen – The Sacred Dancers of Angkor Wat (Cambodia); Eudon Choi – Fashion Design; Jackie JS Lee – Fashion Design; Carolyn Choa (Minghella) – Theatre; Hiro Arakawa – Photography; Tishani Doshi – Poetry; Hanif Kureishi – Playwrigh and Peter Popham – Journalism.