AI Visibility Training & Advisory for Communications Teams

For PR agencies, brand teams and business leaders who need to understand how brands are found, interpreted and recommended by AI.

I help PR agencies, marketing teams and in-house communications teams understand how their brands and clients appear in AI-generated answers. I show them where the gaps are and what content, messaging and reputation signals need work.

So you need to know what AI says about your brand, which sources shape those answers and where competitors win the recommendation instead.

For agencies, that means adding AI Visibility Audits, prompt intelligence and client-ready recommendations to existing communications services without building the methodology from scratch.

For in-house teams, it means understanding what is influencing visibility and what actions will make the greatest difference.

My approach combines 20 years in luxury hospitality communications with B2B technology and AI search experience. As a result, I help teams turn brand stories into clear, credible and repeatable signals for platforms such as ChatGPT, Claude, Perplexity and Google AI.

Because AI engines do not read between the lines. They extract what is clear, consistent and credible. Or they move on.

Beautiful stories need findable facts™

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How I Help

I talk to marketing and communications leaders and agencies who want to understand the answer-driven journey shift clearly and respond with confidence.

Workshops, masterclasses and executive briefings

Tailored sessions for leadership, marketing and communications teams that want a practical, commercially relevant introduction to how AI is changing brand discovery.

These sessions help teams understand:
• how AI assistants interpret brands
• why some brands are recommended and others are missed
• what makes a brand easier for AI systems to understand and trust
• how communications, PR, content and digital proof now work together
• what to prioritise next

Brand Visibility Audits

The AI Search brand visibility audit gives you a clear picture of how your brand is currently being interpreted across media, search and AI compared with competitors.

Depending on scope, it can include:
• visibility across priority prompts
• competitor comparison
• positioning and description analysis
• signal clarity and content gaps
• recommendations for PR, website copy and supporting assets
• a prioritised action plan for the next 30 to 90 days

Strategic Advisory on AI Visibility

Senior-level support to help you clarify positioning, align PR and content strategy, and shape a practical plan for improving brand visibility in the AI era.

This is for teams that want ongoing guidance as they strengthen brand signals, refine messaging and adapt to changing discovery behaviour.

Why do strong brands still get missed by AI?

Usually, it is not because the brand is weak. It is because the signals are.

In many cases, the story is elegant but not explicit enough for machine interpretation. Key facts are buried. Proof points are vague or inconsistent. Important details are spread across too many places. The result is that AI has less confidence than it should. That is often where stronger but less refined competitors gain ground.

My work is about making sure the right signals are clear, credible and easy to retrieve.

Why work with me?


Twenty years building brands in luxury hospitality – Shangri-La Hotels & Resorts, W Hotels, Taj Hotels, Resorts & Palaces and Starwood hotels across Europe, Australia and the Middle East – alongside B2B tech marketing experience with Boston-based ScratchMM, where I’m still learning how AI systems find, evaluate and surface content.

Most visibility consultants come from one world or the other. I bridge both – I know how to protect the tone of a luxury brand and translate it into the kind of clear, verifiable signals that AI systems trust.

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