Marketing and Communications Strategy for AI-driven Search
Marta Warren is a Dubai-based brand visibility advisor helping hospitality, real estate and lifestyle brands become easier to find, understand and recommend in AI-driven search. She works with marketing and communications teams and agencies through workshops, AI visibility assessments and strategic advisory, combining 20 years in luxury hospitality with B2B tech experience to strengthen positioning, proof and content for platforms such as ChatGPT, Claude, Perplexity and Google AI.
Because AI engines don’t read between the lines. They extract what’s clear, consistent and credible. Or they move on.
Beautiful stories need findable facts.
How I Help
I talk to marketing and communications leaders and agencies who want to understand the answer-driven journey shift clearly and respond with confidence.
Workshops, masterclasses and executive briefings
Tailored sessions for leadership, marketing and communications teams that want a practical, commercially relevant introduction to how AI is changing brand discovery.
These sessions help teams understand:
• how AI assistants interpret brands
• why some brands are recommended and others are missed
• what makes a brand easier for AI systems to understand and trust
• how communications, PR, content and digital proof now work together
• what to prioritise next
Brand Visibility Assessments
The AI Search brand visibility audit gives you a clear picture of how your brand is currently being interpreted across media, search and AI compared with competitors.
Depending on scope, it can include:
• visibility across priority prompts
• competitor comparison
• positioning and description analysis
• signal clarity and content gaps
• recommendations for PR, website copy and supporting assets
• a prioritised action plan for the next 30 to 90 days
Strategic Advisory on AI Visibility
Senior-level support to help you clarify positioning, align PR and content strategy, and shape a practical plan for improving brand visibility in the AI era.
This is for teams that want ongoing guidance as they strengthen brand signals, refine messaging and adapt to changing discovery behaviour.
Why do strong brands still get missed by AI?
Usually, it is not because the brand is weak. It is because the signals are.
In many cases, the story is elegant but not explicit enough for machine interpretation. Key facts are buried. Proof points are vague or inconsistent. Important details are spread across too many places. The result is that AI has less confidence than it should. That is often where stronger but less refined competitors gain ground.
My work is about making sure the right signals are clear, credible and easy to retrieve.
Why work with me?
Twenty years building brands in luxury hospitality – Shangri-La Hotels & Resorts, W Hotels, Taj Hotels, Resorts & Palaces and Starwood hotels across Europe, Australia and the Middle East – alongside B2B tech marketing experience with Boston-based ScratchMM, where I’m still learning how AI systems find, evaluate and surface content.
Most visibility consultants come from one world or the other. I bridge both – I know how to protect the tone of a luxury brand and translate it into the kind of clear, verifiable signals that AI systems trust.
Latest writing and contributions
- Is your copy AI-ready? Test it with my free Answer Engine Readiness Score app.
- Why some brands appear naturally in AI answers for PRmoment.com
- The Visibility Lottery: Same Question, Different AI Answers
- The Hotel that AI Can’t Find
- Your Brand Has Two Stories and AI only Trusts One
- Find the Right AI Visibility Platform for Your Brand for Scratch Marketing & Media
- The AI Visibility Buyers’ Guide for Scratch Marketing & Media
- When Google’s AI becomes Your Travel Agent on LinkedIn
- Practitioners’ Guide to Generative Engine Optimisation for Scratch Marketing & Media
- How AI Decides Where People Dine for Caterer Middle East magazine