Marta Warren

I help brands monitor how often they are mentioned by AI Assistants like ChatGPT, Gemini and Perplexity. Then turn those insights into PR, partnerships and content that win choice.

I’ve led launch marketing and communications campaigns for luxury hotel brands like Shangri-La and W Hotels; Michelin-starred dining such as Jean-Georges Vongerichten and Quilon; and award-winning spas including Bliss and Jiva across Europe, the UK and the Middle East.

I then moved into B2B tech with Boston-based Scratch Marketing + Media, where I continue to deepen my analytics, SEO and GTM skills, and where I discovered my new passion: AI search optimisation.

Now based in Dubai, I love working with marketing and communications leaders to monitor, experiment with and strengthen their brands’ visibility across AI assistants.

Here is more about: AI Search Brand Visibility.

And here is how I got here:

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SHANGRI-LA HOTELS AND RESORTS

As director of communications of Shangri-La Hotel, At The Shard, London I had the privilege to plan and execute the very successful PR launch of the brand’s first property in UK.

Amongst the numerous awards and recognition, the hotel was honoured in the Travel and Leisure IT List of the best new hotels on the planet as well as the Conde Nast Traveller’s Hot List of most exciting hotel openings around the world. The hotel opening was also documented in an hour long prime time feature on ITV, called Hotel In The Clouds.

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I was also lucky to launch the brand’s first resort complex in the Middle East, comprising of the 460-keys Shangri-La Barr Al Jissah and the ultra luxury Al Husn in Muscat, Oman. The successful PR campaign placed the hotels in the Conde Nast Traveller Hot List of the 65 coolest new hotel openings in the world.

W HOTELS

Really proud to have launched W Hotels’ first property in the Middle East as a Director of Marketing of W Doha Hotel & Residences in Qatar. Managed all internal and external communication channels for the 445 rooms, suites and residences hotel; two dining concepts by three-star Michelin chef Jean-Georges Vongerichten and New York’s signature Bliss Spa. The hotel was honoured in the Conde Nast Traveler Hot List, featuring the best new openings worldwide.

TAJ HOTELS, Resorts & Palaces

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Had the privilege to manage all internal and external marketing and communications channels of the two Taj properties in London – St James’ Court and 51 Buckingham Gate alongside the brand’s signature Jiva Spa and numerous restaurants, including the Michelin-starred Quilon. Scope included public relations, advertising, digital, events, collateral, sponsorships, partnerships and corporate social responsibility.

STARWOOD HOTELS AND RESORTS

As Starwood’s Area Director of Public Relations for the Arabian Gulf, I managed all media relationships and opportunities in Bahrain, Qatar & Oman.

Prior to that I was spearheading the marketing and public relations of the two Sheraton properties in Doha, Qatar.

LUXURY PARTNERSHIPS

The world’s first Jaguar Suite

Had the privilege to launch the world’s first Jaguar Suite at the Taj 51 Buckingham Gate in London. Overseen by Jaguar’s acclaimed Design Director, Ian Callum, this suite features specially-commissioned furniture, artwork and displays. The sleek design of the 1,832 square foot, two-bedroom apartment alludes to both classic and contemporary Jaguar models, from the legendary 1960’s E-type to the state-of-the art C-X75.

SHANGRI-LA london CULTURAL SALON

An exclusive series of sunset Q&A cocktail events with some of the most exciting names in the ‘East Meets West’ cultural scene. The aim was to introduce Shangri-La Hotel, At The Shard, London to the British arts and cultural elite by celebrating the brand’s Asian heritage, while raising funds for the hotel’s chosen London charity The Blackfriars Settlement.

Guests of honour included:

Sir Paul Smith – Fashion Design
Angelika Cheung – Editor of Vogue, China
Jimmy Choo – Fashion Design
Sir David Tang – Fashion and Philanthropy
Beatrix Ong MBE – Fashion Design
Edmund De Waal – Pottery
Lady Ravynn Coxen – The Sacred Dancers of Angkor Wat (Cambodia)
Eudon Choi – Fashion Design
Jackie JS Lee – Fashion Design
Carolyn Choa (Minghella) – Theatre
Hiro Arakawa – Photography
Tishani Doshi – Poetry
Hanif Kureishi – Playwright
Peter Popham – Journalism

DESIGN collab WITH BEATRIX ONG MBe

The critically acclaimed fashion designer created a limited edition of luxury slippers, available exclusively at Shangri-La Hotel, At The Shard, London. Featured in Financial Times Weekend “Worth It“ Section and Harper’s Bazaar “Fashion Find of the Day”.

DESIGN COLLAB WITH JACKIE JS LEE

The London-based Korean designer, who opens London Fashion Week, created a bespoke capsule collection of two silk scarves inspired by ‘East meets West’, sold exclusively at Shangri-La Hotel, At The Shard, London.

FESTIVE WITH SHANGHAI TANG

The Christmas tree of Shangri-La Hotel, At The Shard, London was designed by the pioneering luxury brand of Chinese chic, Shanghai Tang and included in Harpers Bazaar’s Best Christmas Trees of the year.