Services
AI Visibility Services for PR Agencies and Luxury Brands
An AI search service your agency can sell, plus workshops, audits and advisory support for PR agencies, communications teams and luxury brands navigating the shift from search to recommendation.
Marta Warren helps teams understand how AI describes, compares and recommends brands, then turns that insight into clearer messaging, stronger proof points and more findable brand signals.
i.
AI Search Service Partnership for Agencies
An AI visibility service your agency can sell, set up and deliver
Your clients are asking about AI search. Most agencies know they need an answer, but few have the time, tools or specialist knowledge to build one from scratch. The partnership gives you a working service from day one.
In the partnership, the agency leads the client relationship and pitches the offer. Marta Warren builds the service, runs the work and joins client calls to present the findings and recommendations. Working this way moves AI visibility from reporting into strategy, and an audit before a client launch or repositioning puts the agency in the room earlier.
How the agency partnership works
- Set up. The agency and I agree the service scope, pricing and tools, and I build the methodology and pitch materials.
- Pitch. The agency takes the service to its clients.
- Deliver. I run the work and present the findings alongside the agency team.
- Grow. The recommendations feed straight back into the agency’s PR scope: the coverage, content and third-party sources AI needs to see.
What the agency partnership set-up includes
- service design and packaging, including scope and pricing
- a methodology built on the three truths of a brand: intended, published and extracted
- selecting and configuring the right AI visibility tools
- prompt sets tailored to each client’s category, markets and customer journey
- thought leadership and pitch assets to help you sell the service
- briefing your team so they can pitch it with confidence
What Marta Warren delivers for each agency client
- AI visibility audits and ongoing monitoring
- prompt data analysis and interpretation
- competitor, source and citation analysis
- slide deck reports with prioritised recommendations
- presentations and client calls
- recommendations your PR team can act on immediately
Who the agency partnership is for
PR and communications agencies, particularly those with hospitality, travel and lifestyle clients, that want to offer AI visibility without hiring a specialist team or handing it to an SEO agency. SEO agencies tend to deliver dashboards full of data and generic recommendations. I deliver insight your team can act on, from someone who understands how comms works and what a luxury brand needs protecting: its tone, its look and the story it has spent years building. That way, it keeps the human connection with the guests it worked so hard to win.
Commercial model
Marta Warren invoices the agency directly, not the end client. Client pricing is agreed with the agency at set-up.
Outcome
The outcome for the agency is a credible, ready-to-sell AI visibility service, delivered by someone who has done it before. It keeps the agency at the centre of its clients’ AI visibility, rather than handing it to an SEO firm.
ii.
Mastering PR in the AI Era
60-minute virtual masterclass or tailored team workshop
A practical training session for PR agencies and communications teams that want to understand how AI is changing brand discovery, reputation and recommendation.
The workshop shows teams how AI assistants interpret brands, what they repeat, what they miss and why strong PR does not always translate into strong AI visibility. It helps communications teams make content work for two audiences at once: human readers and AI systems that need clear, credible signals to understand and recommend a brand.
“Marta delivered a really informative and engaging workshop for our team on AI discoverability and brand visibility, sharing clear, practical insights and takeaways for the team to implement all within a concise 1 hour session.”
Victoria Gibbs, Group Head of Marketing, Virgin Limited Edition
“A super interesting and illuminating lecture!”
Dr Ralitza Nikolaeva, Lecturer in Marketing, University of St Andrews Business School, on Marta’s guest lecture “Integrated Marketing Communications in the Age of AI” (November 2026)
What the session covers
- how AI assistants surface, compare and recommend brands
- why AI can describe a brand before someone reaches the website, press article or campaign
- the new brand risks: misclassification, generic positioning, wrong comparisons and invisible proof
- the brand perception gap between the intended brand, the published brand and the extracted brand
- how AI uses owned pages, media coverage, reviews, listings, FAQs and third-party sources
- what makes a brand more likely to be known, found, verified and recommended
- how to write PR and content for both human readers and AI systems
- why distribution, formatting and source consistency now matter more
What teams take away
- The AI-Ready Press Release Template to structure every release so the key facts are clear and extractable
- The AI-Ready Prompt Pack: 10 practical prompts for websites, press releases, social copy, media kits and launch materials
- The 60-Second AI-Ready Copy Check, a pre-publish checklist for every piece of content
- The Findable Facts Check, a free tool that shows what AI can lift from your copy as fact, and what to fix first. Try it now →
Who the masterclass is for
PR agencies, in-house communications teams and marketing leaders that want a practical, non-technical introduction to AI visibility and how it changes PR, content and brand storytelling.
Format
60-minute virtual masterclass, team workshop or tailored executive briefing.
iii.
AI Visibility Audit
A report showing how AI sees, describes and recommends your brand
A practical audit for brands and agencies that want to understand how they currently appear in AI-led discovery, where they are being recommended, which competitors show up instead and what needs to be improved.
The audit benchmarks your brand across agreed AI search prompts, compares visibility against priority competitors and identifies the sources, content gaps and website issues affecting recommendation potential.
The AI visibility audit gives marketing, PR and communications teams a clear baseline, not just a theoretical view of AI visibility.
Before a launch or repositioning
Most brands treat an AI audit as a scorecard. Run it as a market intelligence tool instead to shape your positioning strategy. The audit shows:
- which brands AI already associates with the space you want to own
- whether AI describes you the way you want to be described, or the way you are trying to leave behind
- who your real competitors are, by the questions customers ask rather than your marketing plan
- which sources shape the answers, and how much of the record you control
- whether you have a facts gap (the proof doesn’t exist yet) or a framing gap (the proof exists, but in the old language)
- whether the story holds in every language your customers use
The result is an evidence plan: desired association, required evidence, authority sources, PR activity. Read how this worked for a London luxury hotel.
What the audit covers
- whether your brand appears in relevant AI answers
- how often your brand is recommended compared with key competitors
- how AI describes your brand, positioning and differentiators
- whether AI repeats the story you want to own or reduces it to generic language
- which sources, citations and third-party signals appear to be shaping the answers
- how your visibility changes across discovery, consideration and decision-stage prompts
- whether your website content is easy for AI systems to access, parse and trust
- which content, PR, partnership or website fixes should be prioritised
What you receive
- AI visibility snapshot
- competitor recommendation benchmark
- source and citation review
- narrative and message accuracy check
- website and content readiness review
- prioritised action plan
- slide deck report with findings and recommendations
- readout call to discuss what the results mean and what to do next
Who the audit is for
Brands that want to understand whether they are being found and recommended in AI answers, especially before a launch or repositioning, and agencies that want an evidence-led way to advise clients on AI-driven discovery, content gaps and reputation signals.
Typical scope
The audit is usually built around one brand, an agreed set of competitors, priority customer segments and agreed markets. Prompt testing can be structured around the customer journey, from discovery to consideration and decision.
iv.
Strategic AI Visibility Advisory
Ongoing senior support to turn audit findings into action
For brands and agencies that need continued guidance after an AI Visibility Audit, this advisory support helps translate findings into practical improvements across PR, content, website copy, messaging, partnerships and reputation signals.
The work is designed to help teams move from “we know where the gaps are” to “we know what to fix, who owns it and how to keep improving visibility over time.”
What advisory support can include
- translating audit findings into a 30, 60 or 90-day action plan
- prioritising the highest-impact PR, content and website improvements
- reviewing press releases, campaign pages, boilerplates and brand copy for AI-readiness
- identifying missing proof points, weak messaging and unclear positioning
- advising on source, citation and third-party profile opportunities
- supporting agency teams with client recommendations and reporting
- helping in-house teams brief web, SEO, PR, social and content partners
- monitoring how AI visibility changes over time
- refining prompts, priority questions and competitor benchmarks as the market evolves
Who advisory is for
Brands that want senior-level guidance after an audit, and agencies that need expert support turning AI visibility insights into practical client strategy.
Typical format
Advisory can be delivered as a short-term sprint, monthly support or ongoing strategic partnership, depending on the scope of work and the team’s internal capacity.
Choosing
Which service is right for you?
i.
Agency partnership
If you are an agency that wants to offer AI visibility to clients without building it in-house.
ii.
Workshop
If your team needs a clear, practical understanding of how AI is changing PR, content, discovery and recommendation.
iii.
AI Visibility Audit
If you want to see how your brand currently appears in AI answers, where competitors are being recommended instead and what needs to be strengthened, or if you need a market intelligence tool when planning a launch or repositioning.
iv.
Strategic Advisory
If you already know the gaps and need senior support turning them into a focused action plan.