AI Visibility Advisory for Luxury Brands and Agencies
Practical workshops, audits and advisory support for PR agencies, communications teams and premium brands navigating the shift from search to recommendation.
My work helps teams understand how AI describes, compares and recommends brands, then turns that insight into clearer messaging, stronger proof points and more findable brand signals.
01 / Mastering PR in the AI Era
60-minute virtual masterclass or tailored team workshop
A practical training session for PR agencies, communications teams and premium brands that want to understand how AI is changing brand discovery, reputation and recommendation.
The workshop shows teams how AI assistants interpret brands, what they repeat, what they miss and why strong PR does not always translate into strong AI visibility. It is designed to help communications teams make content work for two audiences at once: human readers and AI systems that need clear, credible signals to understand and recommend a brand.
What the session covers
- how AI assistants surface, compare and recommend brands
- why AI can describe a brand before someone reaches the website, press article or campaign
- the new brand risks: misclassification, generic positioning, wrong comparisons and invisible proof
- the brand perception gap between the intended brand, the published brand and the extracted brand
- how AI uses owned pages, media coverage, reviews, listings, FAQs and third-party sources
- what makes a brand more likely to be known, found, verified and recommended
- how to write PR and content for both human readers and AI systems
- why distribution, formatting and source consistency now matter more
What teams take away
- AI-ready press release template to structure stories so the key facts are clear and extractable
- A prompt pack with ready-to-use AI prompts that help teams review and strengthen web copy, press releases, social captions and campaign pages for clarity, consistency and AI visibility
- A 60-second AI-ready copy check before anything goes live
- An AI-Readiness App to test whether content has enough clarity, proof, structure and consistency
Best for
PR agencies, in-house communications teams, marketing leaders and premium brands that want a practical, non-technical introduction to AI visibility and how it changes PR, content and brand storytelling.
Format
60-minute virtual masterclass, team workshop or tailored executive briefing.
02 / AI Visibility Audit
A diagnostic report showing how AI sees, describes and recommends your brand
A practical audit for brands and agencies that want to understand how they currently appear across AI-led discovery, where they are being recommended, which competitors are appearing instead and what needs to be strengthened.
The audit benchmarks your brand across agreed AI search prompts, compares visibility against priority competitors and identifies the sources, content gaps and website issues affecting recommendation potential.
It is designed to give marketing, PR and communications teams a clear baseline, not just a theoretical view of AI visibility.
What the audit covers
- whether your brand appears in relevant AI answers
- how often your brand is recommended compared with key competitors
- how AI describes your brand, positioning and differentiators
- whether AI repeats the story you want to own or reduces it to generic language
- which sources, citations and third-party signals appear to be shaping the answers
- how your visibility changes across discovery, consideration and decision-stage prompts
- whether your website content is easy for AI systems to access, parse and trust
- which content, PR, partnership or website fixes should be prioritised
What you receive
- AI visibility snapshot
- competitor recommendation benchmark
- source and citation review
- narrative and message accuracy check
- website and content readiness review
- prioritised action plan
- slide deck report with findings and recommendations
- readout call to discuss what the results mean and what to do next
Best for
Brands that want to understand whether they are being found and recommended in AI answers, and agencies that want an evidence-led way to advise clients on AI-driven discovery, content gaps and reputation signals.
Typical scope
The audit is usually built around one brand, an agreed set of competitors, priority customer segments and agreed markets. Prompt testing can be structured around the customer journey, from discovery to consideration and decision.
Outcome
A clear view of what AI currently understands about your brand, what it trusts, where competitors are winning and what needs to be strengthened across PR, content, website copy and third-party sources.
03 / Strategic AI Visibility Advisory
Ongoing senior support to turn audit findings into action
For brands and agencies that need continued guidance after an AI Visibility Audit, this advisory support helps translate findings into practical improvements across PR, content, website copy, messaging, partnerships and reputation signals.
The work is designed to help teams move from “we know where the gaps are” to “we know what to fix, who owns it and how to keep improving visibility over time.”
What advisory support can include
- translating audit findings into a 30, 60 or 90-day action plan
- prioritising the highest-impact PR, content and website improvements
- reviewing press releases, campaign pages, boilerplates and brand copy for AI-readiness
- identifying missing proof points, weak messaging and unclear positioning
- advising on source, citation and third-party profile opportunities
- supporting agency teams with client recommendations and reporting
- helping in-house teams brief web, SEO, PR, social and content partners
- monitoring how AI visibility changes over time
- refining prompts, priority questions and competitor benchmarks as the market evolves
Best for
Brands that want senior-level guidance after an audit, and agencies that need expert support turning AI visibility insights into practical client strategy.
Typical format
Advisory can be delivered as a short-term sprint, monthly support or ongoing strategic partnership, depending on the scope of work and the team’s internal capacity.
Outcome
A clearer, more consistent and more actionable approach to AI visibility, with practical recommendations your team can implement across communications, content and digital channels.
Which service is right for you?
Start with the workshop if your team needs a clear, practical understanding of how AI is changing PR, content, discovery and recommendation.
Start with the audit if you want to see how your brand currently appears in AI answers, where competitors are being recommended instead and what needs to be strengthened.
Start with advisory if you already know the gaps and need senior support turning them into a focused action plan.
Let’s make your brand easier to find, verify and recommend
If you are exploring AI visibility for your brand, client portfolio or communications team, I would be happy to discuss the most useful place to start.