The 10 top travel trends for 2022
Out Of Office
In 2021, people are swapping home offices for ocean ones and home-schooling for remote learning. This opens all kind of possibilities to work, live and learn remotely, while enjoying the sun and exploring the world.
Follow those niche, glamorous subset of wanderlust families, looking for an extended family vacation. I’ve put together custom hotel packages that will help you get the most out of your work (and play). Why do it from home when you can do it anywhere?
Keep Up With The Nerds
There is a very strong affinity towards switched-on, climate-aware travel these days thus exploration tours with science experts on board (and in the company of fellow travellers who enjoy the discovery of science) are very popular.
The New Scientist, for example, has curated amazing itineraries, ranging from a Darwin’s Galapagos yacht tour with marine conservationist Jo Ruxton; to Dark and Frozen Matter session with particle physicist Kate Shaw at CERN’s Large Hadron Collider; to The Science of Pro Cycling with former Olympian and ex-Team Sky rider Phil Deignan at Tour De France’s iconic Mont Ventoux.
If you are more the academic type, the Smithsonian Journeys will take you for a week to Oxford University, where you can sample life as a student at Merton College and attend one of their fascinating academic courses.
The curriculum choice for 2020 includes The Rise and Fall of the British Empire, Myths and Legends of the British Isles, The Age of Winston Churchill, The Archaeology of Anglo-Saxon England, and The English Garden in History.
While the non-profit Blue Ventures will have you collecting reef data on their marine conservation volun-tours along the coasts of Madagascar, Belize and Timor-Leste.
Plenty of opportunities to learn more about the world we live in and save our planet.
Travel Trends 2020
Here is a gist of what’s in store for 2020 as per Virtuoso® Luxe Report, Conde Nast Traveller and other luxury travel experts.
Away From The Crowds
It turns out the well-travelled luxury set is now seeking remote, unspoiled destinations to avoid crowds – places ranging from the culturally distinct to those steeped in nature, including Borneo, Greenland and Oman. Extreme trips that come with a life coach are on the rise as are unique remote experiences in places like the Sheldon Chalet (featured above) in Alaska’s Denali National Park.
Conscious Coupling
Travellers now prefer to explore several destinations in one trip and the trend is on surprising combinations – a ski adventure with a beach finale (fire and ice); a city stay with a jungle adventure, or a well-travelled place followed by a little-known spot to mingle with locals.
Bon Apetit
Food is becoming a main motivation for travellers choosing their destinations. Cooking classes, eating in private homes, Michelin-starred restaurants, farm-to-table visits, truffle hunting – culinary experiences now allow you to get a taste of place in order to get a sense of place.
Buddymoons
Today’s travellers like to connect with like-minded people and share trips with common interests. Gen X-ers, Boomers and even Matures are travelling to bond with friends and others who share their passions or are at the same life stage. Affluent girls’ getaways and wellness trips are at all time high as are groups of couples travelling together including buddymoons – newlyweds bringing pals along for the fun. FlashPack, on the other hand, offers group adventures for singletons in their 30s and 40s (in the EU, one in three households is single).
EQ Phone Home
Today’s travellers seek more profound experiences that will allow them to find, engage and connect with themselves and our planet. Named The New Nomads by Conde Nast Traveller magazine, the latest breed of globetrotters measure carbon footprint, follow DNA maps, love barefoot nature immersion, foraging and rewilding of spirits. They are curious low-impact adventure seekers, who travel for a weekend on impulse, or six months, or five years, with kids, like-minded communities or just solo. Their mantra is positive transformation (of self and planet), fueled by the renewed interest in ancient mindfulness.
Travel Trends 2018
Here is what to expect in travel in 2018. Plenty of food for thought for fellow hoteliers to turn trends into packages.
Skip The Parents
Multigeneration travel is in full swing including “skip-gen” trips, where grandparents take grandchildren on a special adventure, leaving the parents behind to experience their own time off.
Eat, Play, Love
Whether it’s meeting the locals, wandering neighbourhoods or learning traditional crafts, travellers nowadays want culturally immersive experiences they can’t find in a guidebook. Plenty of opportunities for hoteliers for local partnerships and packages before airbnb steals it all.
Fly Me To The Joon
There are two things millennials love – travel and social media so they can brag about travel. Hoteliers have long ago put those two together and launched chains like Moxy by Marriott, Jen by Shangri-La, Canopy by Hilton and JoandJoe by Accor. These new select service brands target millennials with “just the right room”; packed with digital tech and “surprises”.
Air France, however, is the first to launch the new generation airline. Joon has been entirely designed to meet the tech-savvy requirements and aspirations of the 18-to-35-year-olds. Those include tablet plugs in every seat; organic menu; VR headsets and in-flight entertainment streaming to personal devices. The cabin crew uniforms, inspired by Silicon Valley start-ups, feature white sneakers, electric blue polo shirts and sweaters made of recycled fabrics.
The airline’s partners offer cheap parking at the airport, airbnb experiences and surprise trips (you pay a bulk sum online for a trip including flights and hotel and find out the destination 48 hours to departure). Like everything millennial, Joon is a lifestyle brand before anything else i.e. “Rooftop bar with tapas and smoothies but also an airline”.
Try Me A River
There’s been talk for some time about younger travellers’ love of cruising, with festival-cruises and boutique river cruises like Aqua Expeditions along the Mekong appealing to millennials.
This year, Uniworld River Cruises debuts its U by Uniworld brand targeting youngsters with sleek all-black vessels; international DJs sets, mixology classes; rooftop yoga and adventurous excursions including rock climbing and white-water rafting.
Gone With The WiFi
Thought millennials were the only digital nomads around? Think again. On the rise are longer getaways for baby boomers travelling abroad for several months while working. In response to this, Brownell Travel have launched “sojourns”; three-month trips which include stays at short-term-let apartments, and access to co-working spaces such as WeWork.
Frozen
With global warming at an alarming rate, savvy travellers head to explore chillier climates with Iceland, Antarctica and the Arctic, and Alaska cruises topping the shards.
Hospitality Trends 2017
Here are the top 5 key hospitality and digital trends you need to know for 2017. I scoured through all the articles on the web to give you the gist of it:)
1.Health
Veggie, vegan, low-fat, low-cal, gluten-free – these trends aren’t going anywhere, in fact people are becoming more and more conscious about what they’re putting in their bodies. Hotels need to offer quality alternatives with wholesome ingredients such as plant proteins and superfoods. How about a bowl of edamame upon arrival? Or as a snack in the bar? Or even as a turndown service…
2.Delivery
2016 saw the launch of Uber Eats in the UK, the rebrands of JustEat, Hungry House and Deliveroo and the growth of Jinn, Bevy and Feast. With Amazon now testing food delivery by drone, we cannot deny that the delivery revolution has only just begun and the industry needs to prepare. You need to think about everything from packaging (does it arrive to the customer with ‘in-house’ quality) to delivery times. It is not very cost effective for hotels, I know, but perhaps you should be more open to the idea of allowing outsourced in-room delivery? How about taking the orders in-house even? You give your guests a lot bigger choice and can still make money in the process. Similar to British Airways, who have recently replaced their in-flight meals with M&S sandwiches and salads to keep up with the Times.
3. Chatbots
The chatbot revolution is fast approaching from the East and will have a massive impact in the hospitality industry across many areas from finding somewhere to eat or stay, booking, getting customer feedback and even ordering. Whether you like it or not, the bots are here. They have been for a while now at the progressive chains near you as HotelSpeak points out.
4. Keeping It Real
In the over stimulated, over crowded digital space we are constantly craving for something that is real. We are more and more aware of curated content and crave information that is captured in the moment. This has led to the stratospheric rise of Snapchat throughout 2016 as well as the introduction of Instagram Stories and Facebook Live, which Zuckers is ploughing an obscene amount of cash into to get it off the ground. So instead of re-hashing 10 years old over-staged F&B promotion photos, give your younger staff a smart phone and let them rule the day. Or better even, upon arrival, give your guests an incentive to tell stories about you (see trend No1:)
5. Virtual / Augmented Reality
Virtual and/or Augmented reality are breaking into the mainstream as they are both highly engaging and highly shareable – two of the most valuable metrics we are bidding for in this noisy digital space. Augmented reality can work wonders for pre-opening hotels. Or how about layering your signature cocktails on top of your bar/pool frame?
Marta Warren 