This LinkedIn article emphasizes the evolving importance of public relations (PR) in luxury hospitality amidst AI's influence on guest decision-making. Hotel leaders dismissing PR as outdated overlook its critical role in shaping AI-generated responses. Highlighting the necessity for authoritative mentions in respected media, the article advocates for targeted PR strategies to enhance brand visibility and competitive edge.
PR in the Age of AI: Why Hotel Executives Are Wrong to Abandon it
Marta Warren 