Services

Services

I work with marketing and communications leaders in hospitality, real estate and luxury to strengthen brand visibility across media, search, communities and AI assistants. Engagements can be advisory, project-based or delivered as workshops and executive briefings.

Strategic Visibility Advisory

Senior-level support to shape your visibility strategy and align the teams and channels that drive discovery.

  • Clarify positioning and the story you want the market, and the models, to repeat
  • Prioritise the channels and proof points that matter most for your audience
  • Align PR, content, partnerships, reviews and creator strategy around one narrative
  • Build a practical plan for the next 30 to 90 days

AI Discovery and Optimisation

Helping your brand show up accurately and confidently when people ask AI assistants where to stay, what to buy or who to trust.

  • Identify the prompts and questions that drive recommendations in your category
  • Improve the clarity and extractability of your core pages and key brand facts
  • Create AI-friendly assets including FAQs, proof blocks, boilerplates and press kits
  • Strengthen the sources AI systems use to validate claims

Visibility Diagnostics

A clear baseline of how your brand appears across media, search and AI compared with competitors, including quick wins and a roadmap.

  • Benchmark your visibility and positioning against a shortlist of competitors
  • Identify where your narrative collapses into generic category language
  • Spot gaps in authority, proof, reviews and third-party validation
  • Deliver a prioritised action plan to improve recognised, trusted and recommended signals

Workshops, Masterclasses and Executive Briefings

Private sessions for leadership, marketing and communications teams who want to understand how brand discovery is evolving and what to do next. These sessions are designed to be immediately practical, with tailored examples from your category.

Example sessions

  • Strategic Brand Visibility in the AI Era – how discovery works now, and how to align your signals across channels
  • Writing Stories AI Can Recommend – turning brand storytelling into findable facts without losing tone
  • How AI Interprets Your Brand – what AI sees as proof, where it gets confused, and how to fix it

Next step

If you are exploring how AI-driven discovery will affect your organisation’s visibility, I would be happy to discuss your priorities and recommend a starting point.

Book a Strategy Session
Enquire About a Workshop