Hotels – Marta Warren

18/11/202518/11/2025

When Google’s AI Becomes Your Travel Agent: Which Hotels Make the Cut?

Google's new AI features in Search can generate travel recommendations by collating information from various online sources rather than just big brands. This shifts the focus for hotels and travel brands to optimizing their presence in community-driven platforms to improve visibility in AI search.

08/09/202508/09/2025

Will ChatGPT Recommend Your Hotel?

A step-by-step 12-month PR plan to enhance hotel visibility in an AI-driven landscape. It involves auditing current AI mentions, targeting influential publications, securing impactful media coverage and refining strategies based on visibility metrics. The focus is on optimizing for AI recommendations to improve bookings and brand recognition.