MARKETING & COMMUNICATIONS
I spent six months researching AI visibility tools with ScratchMM and co-authored this AI Visibility Buyer’s Guide, built with hands-on testing and founder insights, to help brands understand how AI assistants recommend them (and how to measure it).
Google's new AI features in Search can generate travel recommendations by collating information from various online sources rather than just big brands. This shifts the focus for hotels and travel brands to optimizing their presence in community-driven platforms to improve visibility in AI search.
A step-by-step 12-month PR plan to enhance hotel visibility in an AI-driven landscape. It involves auditing current AI mentions, targeting influential publications, securing impactful media coverage and refining strategies based on visibility metrics. The focus is on optimizing for AI recommendations to improve bookings and brand recognition.
This LinkedIn article emphasizes the evolving importance of public relations (PR) in luxury hospitality amidst AI's influence on guest decision-making. Hotel leaders dismissing PR as outdated overlook its critical role in shaping AI-generated responses. Highlighting the necessity for authoritative mentions in respected media, the article advocates for targeted PR strategies to enhance brand visibility and competitive edge.
Marta Warren 