MARKETING & COMMUNICATIONS
Google's new AI features in Search can generate travel recommendations by collating information from various online sources rather than just big brands. This shifts the focus for hotels and travel brands to optimizing their presence in community-driven platforms to improve visibility in AI search.
This LinkedIn article emphasizes the evolving importance of public relations (PR) in luxury hospitality amidst AI's influence on guest decision-making. Hotel leaders dismissing PR as outdated overlook its critical role in shaping AI-generated responses. Highlighting the necessity for authoritative mentions in respected media, the article advocates for targeted PR strategies to enhance brand visibility and competitive edge.
Marta Warren 