AI search doesn’t care whether you’re selling cloud software or luxury suites. The rules of visibility have changed for everyone.
- You’re no longer ranking pages. You’re ranking paragraphs.
- By the time guests reach your site, most have already decided. Your website is now where you seal the deal, not where you market.
- The smartest investment? Earned media. PR coverage, reviews and trusted mentions are what feed the AI models, and what make your brand part of tomorrow’s answers.
The takeaway: PR is your new search strategy.
I authored this guide for ScratchMM to help B2B brands. You can find it here.
Below are a few snippets:
Marta Warren 