Be the Brand AI Recommends First
AI assistants now shape discovery and shortlists. I assess how your brand is interpreted across these systems, identify where competitors win visibility you should own, and convert what you already have – website copy, press, awards, creator/curator coverage, case studies – into signals AI trusts. Then I map the high-affinity communities and brand partnerships that amplify those signals, so you surface first and true to your brand voice.
For clarity, the walk-through below uses a luxury hotel; the identical method applies across adjacent categories – fashion, beauty, design/interiors, real estate etc.
Today’s travellers no longer start with Google. They ask AI assistants like ChatGPT, Gemini and Perplexity for luxury hotel recommendations, resort inspiration and curated travel ideas. “Best spa resort in the Maldives.”; “Michelin-starred hotel in Dubai.” ; “Romantic London getaway.”
If your brand is absent from these answers, it risks being invisible to tomorrow’s guests.
Why AI Visibility Matters
AI has become the new concierge. Instead of scrolling through endless search results, travellers now receive direct recommendations from conversational platforms.
Competitors are already securing these coveted spots. AI engines surface hotels based on trusted signals: five-star guest reviews, refined website copy, prestigious awards, features in iconic travel publications and increasingly, boutique blogs and niche newsletters.
Without presence across both prestige and niche sources, even the most exceptional properties risk being overlooked.
AI Search Brand Visibility Services
AI Visibility Benchmark
Establish how often your hotel is surfaced by ChatGPT, Gemini and Perplexity in high-value travel searches. Receive a tailored visibility score and a clear baseline against your competitive set.
Trusted Source & Voices Mapping
Uncover the exact publications, platforms and reference points that shape AI travel recommendations.
Identify the journalists, editors and creators whose work AI engines consistently cite.
Theme & Topic Alignment
Reveal the questions, themes and narratives most frequently associated with your destination in AI responses. Ensure your property is present in the conversations tomorrow’s travellers are asking for.
Asset Refinement Guidance
A curated roadmap of recommended edits to your existing website copy, reviews, press features, menus and spa rituals, ensuring every brand asset is structured and recognisable by AI.
AI-Ready Luxury Copywriting
Elevate existing brand assets into elegant, aspirational formats, optimised for AI discovery while preserving the brand’s distinctive luxury voice.
Request Your AI Visibility Audit
How It Works
1. Check Current Visibility
Assess how frequently your property is recommended by AI assistants such as ChatGPT, Gemini and Perplexity when travellers seek luxury experiences.
2. Uncover Missed Opportunities
Discover the prompts where your brand is featured and the ones that mention your competitors but not you.
Identify the trusted sources that AI prioritises in luxury travel – from high-authority media and prestigious publications to niche platforms. And no, it isn’t only the glossy magazines.
Drill down to the specific articles and the authoritative voices AI trusts most.
3. From Invisible to In-Demand
Get a clear, actionable plan, highlighting the exact stories, journalists, creators and publications where your brand deserves to be featured, all aligned with your positioning.
4. Elevate Your Storytelling
Transform brand touch points – from refined website copy to optimised press features and curated guest experiences – into elegant, AI-readable assets crafted in your luxury voice.
5. Move the Needle
FAQs
How is “AI visibility” assessed?
I use specialised tools that test real luxury travel prompts across AI platforms like ChatGPT, Gemini and Perplexity, and map both brand and competitor appearances. This generates a unique visibility score.
Isn’t this just SEO work? Why should PR worry about it?
Not anymore. AI visibility is driven by PR – your earned mentions in trusted media, reviews and curated sources. SEO teams can help with structure, but they can’t craft luxury narratives or secure the right placements. Without PR leading the way, AI assistants won’t have the signals they need to recommend you.
Will this dilute our brand tone?
Not at all. Every asset is crafted in your established luxury voice. I pair technical clarity with refined storytelling, so optimisation enhances rather than compromises your tone.
I already know which are the top media in luxury travel. Why do I need this?
Traditional PR often prioritises glossy magazines and prestige publications. But in AI search, those titles are only part of the picture. AI assistants frequently reference niche blogs, specialist newsletters, creator content and even community forums when recommending luxury hotels.
Request Your AI Visibility Audit
If you’d like to explore how your property appears in ChatGPT, Gemini or Perplexity, please get in touch at marta@martawarren.com. You will receive a tailored visibility score, the exact sources and voices influencing AI travel answers, and a priority roadmap to strengthen your brand’s presence.
Insights & Demos
Explore Marta Warren’s insights on AI Search Brand Visibility.
Case studies, videos and toolkits reveal how ChatGPT, Gemini and Perplexity recommend luxury travel experiences and where brands can take action to be seen first.
Marta Warren 