Guide Archives - Marta Warren

05/12/202502/10/2026

The AI-Visibility Buyer’s Guide

I spent six months researching AI visibility tools with ScratchMM and co-authored this AI Visibility Buyer’s Guide, built with hands-on testing and founder insights, to help brands understand how AI assistants recommend them (and how to measure it).

08/09/202502/10/2026

The Practitioner’s Guide to Generative Engine Optimisation

Authored for Scratch Marketing + Media, this framework outlines best practices for AI search optimisation, easily translated into action for luxury hotels to secure consistent visibility.