BRAND VISIBILITY IN THE AI ERA
Luxury brands no longer control the only story that shapes discovery. Learn why AI trusts verifiable proof across the open web, and what that means for visibility, PR and brand positioning.
Some luxury hotels are full, loved and commercially successful, yet still fail to appear in AI recommendations. Here’s why AI can’t clearly understand what makes them distinct.
I spent six months researching AI visibility tools with ScratchMM and co-authored this AI Visibility Buyer’s Guide, built with hands-on testing and founder insights, to help brands understand how AI assistants recommend them (and how to measure it).
A step-by-step 12-month PR plan to enhance hotel visibility in an AI-driven landscape. It involves auditing current AI mentions, targeting influential publications, securing impactful media coverage and refining strategies based on visibility metrics. The focus is on optimizing for AI recommendations to improve bookings and brand recognition.